Everyone's got the secret

Joel Younkins

Physical Preparation Coach

I find the world of marketing to be comical. 

Because my coaching business is an actual business, I do spend a decent amount of time learning business so that I can stay in business...If business goes well, then I can keep doing this and keep helping people...It's a win-win situation for everyone involved!

But what's funny is that, once you learn something, it's hard to unlearn it...

Learning marketing/advertising stuff, realizes how much I don't use any of it. So much of it is manipulating people to spend money. Majority of products that are ever made, aren't made to help you, they're created to sell you.

And it's really just a game of...

• "Convince them to buy, and move on to the next prospect."
• "I know your pain, I have your solution to fix that pain." 
• "You've been lied to, let me tell you the truth of what you're missing out on."

When you break it down, it's really just simple childlike mind games. And to be honest, I'm not even mad about it LOL.

But, I also can't really use any of it either if I'm being honest...

Because once I make a sell to start coaching you, I have to see you. I sell you the car and have to drive around in the car that I sold you on and hope you like it LOL. 

If I were to sell people who aren't really invested in themselves to train, then the training (the product and brand) will suffer. So I don't sell, I just put out good vibes from JYT, share what's going on, and hopefully attract the right people is what "my secret" is...

But, what's funny as I hear everyone's ads, everyone has the secret to what you've been missing. And let me tell you, there must be a lot of secrets that are being kept if so many people have them.

When you hear an ad that someone's has a secret ingredient in a supplement, or they have the secret meal plan that only the celebrities know, or they have a secret workout routine that models use to get in shape for a magazine cover, a red flag should be raised and turn and run away as fast as possible! This is someone who is using a tactic who wants you to buy their product, they take your money, and it's up to you to decide later if the money was well spent or not.

If you learn anything from this blog, just know that there's really not all these secrets out there. There's just professionals who know their stuff and are in the trenches on a daily basis honing in on their craft working with people who are willing to make a change and do the work...

Boom that's the big secret!!! Shhhh!