For Those Who Demand More
Train Smarter. Perform Better. Achieve More.
You don’t need another cookie-cutter program or a random plan from the internet. You need a coach, someone who understands what it takes to perform at a high level, stay consistent, and keep progressing year after year.
That’s exactly what our coaching is built for.
At JYT, we work with driven individuals, racers, athletes, lifters, and high achievers, who are serious about unlocking their next level both physically and mentally.
This isn’t about quick fixes or hype. It’s about structure, strategy, and results that last.
Whether you’re chasing championships, strength milestones, or striving to perform better in life, our system will take you there, if you’re ready to put in the work.
You don’t need another cookie-cutter program or a random plan from the internet. You need a coach, someone who understands what it takes to perform at a high level, stay consistent, and keep progressing year after year.
That’s exactly what our coaching is built for.
At JYT, we work with driven individuals, racers, athletes, lifters, and high achievers, who are serious about unlocking their next level both physically and mentally.
This isn’t about quick fixes or hype. It’s about structure, strategy, and results that last.
Whether you’re chasing championships, strength milestones, or striving to perform better in life, our system will take you there, if you’re ready to put in the work.
Work with Joel Younkins
Joel has spent over 15 years coaching professional and amateur racers, junior high and high school athletes, powerlifters, and high-performing individuals. His systems are built on strength, conditioning, and improving performance, designed to help you train smarter, recover better, and reach your potential.
High Performance Coaching
Every coaching option inside JYT is built around the same core philosophy:
preparation creates performance.
The difference is the level of access, immersion, accountability, and integration you receive within the system.
Whether you’re an athlete, racer, lifter, parent, or high-performing professional, each level is designed to meet you where you are and help move you toward your next level with structure, precision, and purpose.
preparation creates performance.
The difference is the level of access, immersion, accountability, and integration you receive within the system.
Whether you’re an athlete, racer, lifter, parent, or high-performing professional, each level is designed to meet you where you are and help move you toward your next level with structure, precision, and purpose.
Remote Coaching
Personalized Programming & Accountability
Designed for individuals who want expert structure, professional guidance, and a proven system they can follow from anywhere.
Remote Coaching gives you individualized programming, exercise instruction, progress tracking, and ongoing accountability while allowing flexibility around your schedule, training environment, and lifestyle.
Best for:
-Athletes and racers training remotely
-Busy professionals
-Self-motivated individuals
-Competitors wanting expert programming and direction
This is not generic online programming. Every plan is built with intention, progression, and long-term development in mind.
Designed for individuals who want expert structure, professional guidance, and a proven system they can follow from anywhere.
Remote Coaching gives you individualized programming, exercise instruction, progress tracking, and ongoing accountability while allowing flexibility around your schedule, training environment, and lifestyle.
Best for:
-Athletes and racers training remotely
-Busy professionals
-Self-motivated individuals
-Competitors wanting expert programming and direction
This is not generic online programming. Every plan is built with intention, progression, and long-term development in mind.
Club Coaching
Environment, Culture & In-Person Development
Club Coaching combines individualized programming with the energy, accountability, and culture of the JYT training environment.
This option is built for individuals who perform best inside a structured atmosphere surrounded by others pursuing growth, discipline, and high standards.
Includes:
-In-person training access at the JYT
-Coaching support and guidance
-Structured programming
-Performance-focused environment and culture
Best for:
-Local athletes and racers
-High school and youth athletes
-Individuals who thrive with in-person structure
-Clients wanting both independence and coaching support
At JYT, the environment is part of the coaching process. The culture reinforces the standard.
Club Coaching combines individualized programming with the energy, accountability, and culture of the JYT training environment.
This option is built for individuals who perform best inside a structured atmosphere surrounded by others pursuing growth, discipline, and high standards.
Includes:
-In-person training access at the JYT
-Coaching support and guidance
-Structured programming
-Performance-focused environment and culture
Best for:
-Local athletes and racers
-High school and youth athletes
-Individuals who thrive with in-person structure
-Clients wanting both independence and coaching support
At JYT, the environment is part of the coaching process. The culture reinforces the standard.
Elite Coaching
High-Touch Individualized Performance Coaching
Elite Coaching is a more immersive coaching experience built for individuals who want a higher level of personalization, communication, accountability, and strategic oversight.
This level includes ongoing coaching adjustments, deeper performance analysis, and more direct access throughout the process.
Best for:
-Serious competitors
-High-level athletes
-Individuals pursuing major physical or performance goals
-Clients wanting closer guidance and accountability
This is where transformation happens. Through deeper coaching, greater accountability, and a highly personalized approach, clients develop the habits, mindset, and systems necessary to reach a new level of performance.
Elite Coaching is a more immersive coaching experience built for individuals who want a higher level of personalization, communication, accountability, and strategic oversight.
This level includes ongoing coaching adjustments, deeper performance analysis, and more direct access throughout the process.
Best for:
-Serious competitors
-High-level athletes
-Individuals pursuing major physical or performance goals
-Clients wanting closer guidance and accountability
This is where transformation happens. Through deeper coaching, greater accountability, and a highly personalized approach, clients develop the habits, mindset, and systems necessary to reach a new level of performance.
Champion Coaching
Director of High Performance Level Support
Champion Coaching is the highest level of integration inside the JYT system.
This is a true high performance partnership designed for athletes, racers, families, teams, and high achievers who want complete support across training, recovery, mindset, lifestyle, preparation, and performance.
This level may include:
-Advanced coaching integration
-Performance planning and strategy
-Ongoing communication and oversight
-Mental performance coaching with Kelly
-Lifestyle and recovery guidance
-Competition and preparation consultation
-Family or athlete support systems
Champion Coaching is designed for individuals who do not simply want workouts, they want leadership, structure, and a complete performance system surrounding them.
This is where you find the edge. Champion Coaching is designed for those pursuing the highest levels of performance through complete integration, strategic oversight, and an uncompromising commitment to excellence.
Champion Coaching is the highest level of integration inside the JYT system.
This is a true high performance partnership designed for athletes, racers, families, teams, and high achievers who want complete support across training, recovery, mindset, lifestyle, preparation, and performance.
This level may include:
-Advanced coaching integration
-Performance planning and strategy
-Ongoing communication and oversight
-Mental performance coaching with Kelly
-Lifestyle and recovery guidance
-Competition and preparation consultation
-Family or athlete support systems
Champion Coaching is designed for individuals who do not simply want workouts, they want leadership, structure, and a complete performance system surrounding them.
This is where you find the edge. Champion Coaching is designed for those pursuing the highest levels of performance through complete integration, strategic oversight, and an uncompromising commitment to excellence.
Work with Kelly Younkins
Kelly is a Clinical Therapist and Mental Performance Coach with nearly 20 years of experience studying the human brain, emotional processes, and behavior modification. She helps athletes and professionals build confidence, composure, and control under pressure, so they can perform when it matters most.
Mental Performance Coaching
Develop the Mind Behind the Performance
Performance is never only physical.
Confidence, focus, emotional control, discipline, resilience, communication, and the ability to handle pressure all directly impact how someone performs in competition, business, school, and life.
Mental Performance Coaching with Kelly Younkins is designed to help individuals build the internal skills required to perform at a higher level while creating healthier, more sustainable patterns mentally and emotionally.
With nearly 20 years of experience in human behavior, emotional processes, and performance development, Kelly helps athletes, racers, parents, professionals, and individuals improve the way they think, respond, communicate, and operate under pressure.
This is not therapy.
This is performance-focused coaching designed to strengthen mindset, self-awareness, emotional regulation, confidence, leadership, and long-term personal growth.
Performance is never only physical.
Confidence, focus, emotional control, discipline, resilience, communication, and the ability to handle pressure all directly impact how someone performs in competition, business, school, and life.
Mental Performance Coaching with Kelly Younkins is designed to help individuals build the internal skills required to perform at a higher level while creating healthier, more sustainable patterns mentally and emotionally.
With nearly 20 years of experience in human behavior, emotional processes, and performance development, Kelly helps athletes, racers, parents, professionals, and individuals improve the way they think, respond, communicate, and operate under pressure.
This is not therapy.
This is performance-focused coaching designed to strengthen mindset, self-awareness, emotional regulation, confidence, leadership, and long-term personal growth.
Performance Coaching
Monthly Guidance & Performance Support
Performance Coaching is designed for individuals wanting consistent guidance, accountability, and mental performance development while maintaining flexibility and independence.
This level focuses on:
-Confidence and mindset development
-Emotional regulation
-Performance habits and routines
-Goal setting and accountability
-Stress management
-Communication and self-awareness
Best for:
-Athletes and racers
-Parents of athletes
-Professionals and high achievers
-Individuals wanting personal growth and better performance habits
This level provides steady support and strategic guidance to help individuals continue progressing mentally and emotionally over time.
Performance Coaching is designed for individuals wanting consistent guidance, accountability, and mental performance development while maintaining flexibility and independence.
This level focuses on:
-Confidence and mindset development
-Emotional regulation
-Performance habits and routines
-Goal setting and accountability
-Stress management
-Communication and self-awareness
Best for:
-Athletes and racers
-Parents of athletes
-Professionals and high achievers
-Individuals wanting personal growth and better performance habits
This level provides steady support and strategic guidance to help individuals continue progressing mentally and emotionally over time.
Elite Coaching
Weekly Coaching & Deeper Accountability
Elite Mental Performance Coaching provides a more involved coaching experience with greater consistency, communication, and accountability throughout the process.
This level allows for deeper work surrounding:
-Performance under pressure
-Confidence rebuilding
-Identity and self-belief
-Emotional control
-Consistency and discipline
-Leadership and communication
-Lifestyle and behavioral patterns
Best for:
-Competitive athletes
-High-performing individuals
-Individuals navigating high-pressure environments
-Clients wanting more direct support and structure
This is a more collaborative and immersive coaching relationship designed for individuals committed to deeper development and higher-level performance.
Elite Mental Performance Coaching provides a more involved coaching experience with greater consistency, communication, and accountability throughout the process.
This level allows for deeper work surrounding:
-Performance under pressure
-Confidence rebuilding
-Identity and self-belief
-Emotional control
-Consistency and discipline
-Leadership and communication
-Lifestyle and behavioral patterns
Best for:
-Competitive athletes
-High-performing individuals
-Individuals navigating high-pressure environments
-Clients wanting more direct support and structure
This is a more collaborative and immersive coaching relationship designed for individuals committed to deeper development and higher-level performance.
Champion Coaching
High-Level Integrated Performance Support
Champion Mental Performance Coaching is the highest level of support and integration offered within the mental performance system.
This level is designed for individuals, athletes, racers, and families who want ongoing guidance, deeper communication, and a comprehensive approach to long-term performance and personal development.
This level includes:
-Multi-session coaching support
-Increased communication and check-ins
-Parent and athlete support integration
-Lifestyle and behavioral guidance
-Performance preparation strategies
-Leadership and communication development
-Emotional processing and resilience support
Champion Coaching is designed for those who want more than consisent guidance, they want consistent leadership, structure, and support throughout the process.
Champion Mental Performance Coaching is the highest level of support and integration offered within the mental performance system.
This level is designed for individuals, athletes, racers, and families who want ongoing guidance, deeper communication, and a comprehensive approach to long-term performance and personal development.
This level includes:
-Multi-session coaching support
-Increased communication and check-ins
-Parent and athlete support integration
-Lifestyle and behavioral guidance
-Performance preparation strategies
-Leadership and communication development
-Emotional processing and resilience support
Champion Coaching is designed for those who want more than consisent guidance, they want consistent leadership, structure, and support throughout the process.
Trusted by Athletes and High Performers
From amateur racers to professionals, from powerlifters to everyday leaders, our coaching has helped hundreds of people transform how they look, feel, and perform.
“Our clients don’t just train, they prepare for success.”
“Our clients don’t just train, they prepare for success.”
Apply for Coaching
We work with a select number of individuals at a time to maintain the highest standard of coaching and personal attention.
Apply below to see if you’re a good fit for our system. Once we receive your application, Joel or Kelly will personally reach out to schedule a call and discuss the next steps.
Apply below to see if you’re a good fit for our system. Once we receive your application, Joel or Kelly will personally reach out to schedule a call and discuss the next steps.